Ads more likely to be clicked in a general search

04/16/2008 | MediaPost Communications

Search engine users are more likely to view specialized content from general search results than from a search targeting a specific type of result, such as a news item or a video, per a new report prepared by Jupiter Research for iProspect. However, Danny Sullivan of cautioned that it would be a "mistake" for marketers to avoid advertising in these so-called verticals, saying, "these vertical areas provide entirely new and valuable ways to jump into the main search results."

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