Tropicana, Gatorade get new ad agencies

04/16/2008 | Adweek · Wall Street Journal, The

PepsiCo's Quaker division is rejiggering its advertising accounts, with TBWA\Chiat\Day, Playa del Rey, Calif., working on Gatorade creative and Arnell Group, New York, landing creative duties for Tropicana. Element 79, Chicago, had been handling creative chores for both brands.

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Adweek · Wall Street Journal, The

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