Domino's YouTube emergency

04/16/2009 | USA Today

Marketers can learn from Domino's quick and effective response to a PR crisis situation involving the posting of a clip to YouTube depicting a food preparation worker picking his nose and adding the item to what he's preparing. Among the keys in handling such a situation of a clip circulating via social network are to continuously review social media, act fast when a negative clip surfaces and use social media in your response.

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