Drugmakers struggle to make online ads fit strict FDA rules

04/16/2009 | NYTimes.com

Drugmakers working to comply with Food and Drug Administration warnings argued their online ads have become more confusing and misleading because the limited space in Google's search ads prevents them from including all of the required risk information. The FDA's unclear guidelines on Internet ads make it more difficult for companies to follow risk-disclosure requirements, said Mary Ann Belliveau, health-industry director at Google.

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