YouTube ad for Volvo includes video, a game and tweets

04/16/2009 | Adweek

Euro RSCG has developed a rich media ad for YouTube's home page to promote the 2010 Volvo XC60 crossover model. The ad, which reportedly is the largest ad placement ever on YouTube, directs users to video clips, images and a game. It also features a live feed of Twitter posts on the vehicle from the New York auto show.

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