Mr. Softee heads to China

04/16/2010 | New York Times (tiered subscription model), The

Mr. Softee, the soft-serve ice cream sold in New York for more than 50 years, is now available in China under the name Mr. Soft Heart, with five trucks in Suzhou and one in Taicang. The idea came from Turner Sparks, an American working as an English teacher in China, whose college roommate's grandfather helped found Mr. Softee.

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New York Times (tiered subscription model), The

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