Recession made social marketers stronger, says Ford exec

04/16/2010 | Advertising Age (tiered subscription model)

The recession forced companies to find innovative ways to reach out to consumers, giving a big boost to digital and social marketers, says Jim Farley, Ford's chief of global marketing. Ford's digital-marketing efforts now routinely outperform the company's old-media ads, Farley says. "If the economy hadn't dropped the way it did, we would have been on autopilot and not experimented the way we did," he adds.

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