Subway launches "Tweet to Eat" campaign

04/16/2010 | MediaPost Communications

In Subway's latest marketing launch, customers are urged to tweet their thoughts on why a specific celebrity is a "great fit" for the sandwich chain's brand. The chain will highlight a different sports star each day of the two-week campaign, and participating tweeters will qualify for gift-card giveaways. Two new TV spots for Subway's ongoing $5 footlong promotion will also feature the famous faces of the "Tweet to Eat" campaign.

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