AT&T launches Mother's Day campaign targeting Hispanics

04/16/2012 | MediaPost Communications

AT&T's new Mother's Day campaign aimed at Hispanic consumers fuses technology and family with a commercial featuring a young man sharing a video recording of a Guatemalan singer on his Nokia Lumia 900 phone with his mother. The campaign seeks to show AT&T as a service provider whose products allow customers to connect with others. "Mother's Day appeals to everyone, but Hispanics are very family oriented," said Roberto Garcia, AT&T's executive director of Hispanic marketing.

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