An engaged B2B client is a loyal customer

04/16/2012 | BusinessNewsDaily.com

B2B companies need to go beyond providing a product or service to their clients and help their customers improve their performance, according to Gallup. To do this, you have to understand a customer's business and tailor your solutions to meet their needs. According to Gallup data, a fully engaged customer provides a 23% premium, yet only 13% are fully engaged; that is, they rely on a company's product over the competition.

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