How to keep things fresh on Facebook

04/16/2012 |

It's easy to set up a Facebook ad campaign, but getting the most bang for your buck takes a little more work. Experts recommend using Facebook's targeting features to reach a receptive audience; experimenting with ad-management software; and updating ads frequently to keep people interested. "Social has a voracious appetite for creative ... [which is] another good reason to partner with agencies, who can keep up with the flow," says Justin Kistner of Webtrends.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA