Mountain Dew rolls out national TV campaign

04/16/2012 | Advertising Age (tiered subscription model)

Mountain Dew, which lately has been promoting itself through its "Dewmocracy" crowdsourcing, is launching a national television campaign with the tagline "This is how we Dew." Though the brand commands 5.2% of supermarket sales nationwide, the campaign seeks to bolster sales in areas that are weaker.

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