River-cruise lines are adding options to differentiate

04/16/2012 | TravelMarketReport.com

Some river-cruise operators are differentiating their products through unique ship accommodations, yet others, such as Avalon Waterways, are expanding their choice of offerings. Avalon's new Avalon Choice program offers deeper personalization for cruisers in terms of shore excursions and dining options. These strategies are designed to attract the traditional ocean-cruising travelers as well as a younger generation of cruisers.

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