Sales and marketing should define universal leads first

04/16/2012 | B2B Lead Generation Blog

No lead-generation campaign should begin without a universal lead definition that determines when an inquiry should be classified as a genuine lead and passed along to sales, writes Brian Carroll. Marketing and sales should collaborate on defining the qualified lead, build a consensus, publish it, tweak it if necessary, then follow up so both teams are on the same page.

View Full Article in:

B2B Lead Generation Blog

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA