Sales and marketing should define universal leads first

04/16/2012 | B2B Lead Generation Blog

No lead-generation campaign should begin without a universal lead definition that determines when an inquiry should be classified as a genuine lead and passed along to sales, writes Brian Carroll. Marketing and sales should collaborate on defining the qualified lead, build a consensus, publish it, tweak it if necessary, then follow up so both teams are on the same page.

View Full Article in:

B2B Lead Generation Blog

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY