Scripted TV as a backup plan is the new reality

04/16/2012 | Advertising Age (tiered subscription model)

Cable stations that have relied heavily upon the ratings successes of cheaply produced reality TV shows are putting scripted programs in the pipeline, anticipating the end of the trend. Analysts say shows such as AMC's critically acclaimed "Mad Men" have a "halo effect" on the rest of the network's shows. "AMC shifted the paradigm, and now everyone thinks they can do the same thing," Hanft Projects' Adam Hanft said.

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