Social TV is a big deal, broadcasters say

04/16/2012 | Advertising Age (tiered subscription model)

Broadcasters are starting to realize the potential of social media, with Nielsen data suggesting that a 9% increase in social buzz can boost a TV show's ratings by 1% in a key demographic. That's giving rise to a variety of "social TV" campaigns aimed at extending shows' reach to social networks and branded sites, and injecting social chatter back into on-air programming. "We're creating a world where every frame of TV is rich in possibilities," says Watchwith CEO Zane Vella.

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