Social TV can provide limitless marketing hooks

04/16/2012 | Advertising Age (tiered subscription model)

Social TV watching with the use of mobile devices can help increase ratings, engage viewers and act as a virtual focus group to improve television programs, Simon Dumenco writes. But marketers should especially be encouraged by how companies such as Watchwith can turn scenes from a show into a natural hook for selling products from that show on the second screen.

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