Study: French retailers don't plan to sell through Facebook

04/16/2012 | Internet Retailer

A majority of France's online retailers view Facebook as a valuable marketing tool but most don't have any plans to begin selling directly through the social platform, according to the trade association Fevad. "We must really take care of our brand, animate our community on Facebook and create a community of fans -- not for transactions, but to build relationships," says Jean Emile Rosenblum, co-founder of Pixmania.com.

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