Why customers are the secret of startup success

04/16/2012 | Duct Tape Marketing

Most businesses start with entrepreneurs that want to sell something or know how to provide a service, John Jantsch writes. But a wealth of profitable customers matters most in determining which companies succeed, so businesses need to be more customer-centric. The keys to that are knowing your target market and how much customers will pay for your product or service, and then deploying a smart sales system.

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