Why your business' online reputation is so important

04/16/2012 | TechCrunch

Your online activities -- including interactions on social networks, transactions on e-commerce sites and Web searches -- contribute to your "social currency," which can affect your success in future endeavors, writes Markus Barnikel of carpooling.com. "Marketplaces must define clear rules for rating other users and ratings should only be allowed after social interactions truly occur; if bad behaviors occur, they must be eliminated quickly," he writes.

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