Column: Saying yes to film shoots offers long-term benefits

04/16/2013 |

The possibility of widespread publicity for a hotel featured in a film can sometimes outweigh the short-term drawbacks of occupancy cuts and disruptions in operations, writes Larry Mogelonsky, president and founder of LMA Communications Inc. "[S]aying 'yes' has some powerful advantages you should at least consider before passing on the opportunity. Chief among them being your hotel will be immortalized on film, and if the movie performs well at the box office or gains a cult following, you might be reaping the rewards of this investment for decades to come," Mogelonsky writes.

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