CPGs take 6th place among verticals in mobile ad revenue

04/16/2013 | MediaPost Communications

Consumer-packaged goods' mobile ad revenue started from a small base to rise 235% on Millennial Media's ad network last year, but landed in sixth place behind other verticals, per Millennial and comScore. CPG companies are reaching out to a mobile audience of 85 million, with a skew toward 25-to-54 year-old women, but with more men using mobile to shop for groceries.

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