Almost half of U.S. consumers use social media to find information about health-related issues, according to Kantar Media and Manhattan Research -- but pharmaceutical companies remain hesitant about the medium's potential. While a sizable minority of pharmaceutical firms are using social tools, almost half have no clear plan for social media outreach. "[S]ocial media was the biggest source of uncertainty for respondents," this article says.
Drugmakers are missing out on social consumers
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