Employer brands can't be faked, experts say

04/16/2013 | RepCapitalMedia.com

Your branding message as an employer must be a true reflection of your organization's culture, talent experts Matt Charney and Teela Jackson said at a Society for Human Resource Management conference in Louisiana. Don't use catchphrases or stock photography, and look to enlist the help of your workforce to promote your company's message, they said.

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