Gartner executive: What "digital CMOs" are doing differently

04/16/2013 | Harvard Business Review online

Digitally savvy marketing chiefs will have more sway as they convince corporate officers of the revenue potential and measureability of digital marketing, writes Gartner research director Jake Sorofman, who outlines what separates the "digital CMO" from the traditional marketer in this article. "Digital CMOs also think beyond digital marketing. They look for opportunities to create digital experiences and revenue streams enabled by the nexus of forces ... the convergence and mutual reinforcement of social, mobile, cloud and rich information," Sorofman writes.

View Full Article in:

Harvard Business Review online

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY