Gartner executive: What "digital CMOs" are doing differently

04/16/2013 | Harvard Business Review online

Digitally savvy marketing chiefs will have more sway as they convince corporate officers of the revenue potential and measureability of digital marketing, writes Gartner research director Jake Sorofman, who outlines what separates the "digital CMO" from the traditional marketer in this article. "Digital CMOs also think beyond digital marketing. They look for opportunities to create digital experiences and revenue streams enabled by the nexus of forces ... the convergence and mutual reinforcement of social, mobile, cloud and rich information," Sorofman writes.

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