Kool-Aid app encourages users to interact with Kool-Aid Man

04/16/2013 | Mobile Marketer

A new Kool-Aid Web and mobile campaign gives fans access to the Kool-Aid Man in a variety of ways. A PhotoBomb application allows users to digitally superimpose their mobile camera images with the Kool-Aid Man. Print, TV and Web features make an appeal to moms and kids, showing the Kool-Aid Man in day-to-day activities and allows users to access his Facebook page, Rimma Kats writes.

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