Online marketers should keep an eye on Google Glass

04/16/2013 | ClickZ

Google Glass could be a boon for online marketers -- but the wearable computer won't change the ad business overnight, writes Jayson DeMers. It will take time for consumers to figure out how to use Glass effectively, especially since Google has no plans to use the platform for advertising at this time. "Don't expect a tsunami of change all at once. Instead, wait, watch, and listen," DeMers advises.

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