From typewriters to iPads, analyzing ads for education technology

Advertisements for education technology are rarely aimed at teachers or students, according to Larry Cuban, a professor emeritus of education at Stanford University. Instead, he writes in this commentary, that a review of ads -- for devices from typewriters to interactive whiteboards and iPads -- shows a focus on students learning intently and teachers teaching better and faster. The images have in mind an audience of school board members and administrators, those with the purse strings, he writes.

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