Why Ball's DIY heritage made Pinterest a perfect fit

04/16/2013 | Advertising Age (tiered subscription model)

Marketing with content-sharing site Pinterest has been ideal for Jarden Home Brands' Ball Home Canning, because the mason jars' potential for creative, do-it-yourself projects has been recognized by recession-weary and health-conscious consumers. Barkley and 360 Public Relations have taken a small budget into social media sites, providing canning demos and showing various uses for the glass jars. Jarden has also released a limited "Heritage Collection" line celebrating 100 years of the "Perfect Mason" jar.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA