Why Ball's DIY heritage made Pinterest a perfect fit

04/16/2013 | Advertising Age (tiered subscription model)

Marketing with content-sharing site Pinterest has been ideal for Jarden Home Brands' Ball Home Canning, because the mason jars' potential for creative, do-it-yourself projects has been recognized by recession-weary and health-conscious consumers. Barkley and 360 Public Relations have taken a small budget into social media sites, providing canning demos and showing various uses for the glass jars. Jarden has also released a limited "Heritage Collection" line celebrating 100 years of the "Perfect Mason" jar.

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