Is your PR campaign falling short?

04/16/2013 | Huffington Post, The

Getting exposure for your brand takes time, so you shouldn't get impatient if your PR campaign doesn't generate immediate results, writes Rebekah Epstein, founder of Fifteen Media. "PR is a marathon, not a sprint, and by planting seeds, there will eventually be a time and place for your story to shine," she writes. You may be able to increase the effectiveness of your campaign by giving your website a modern vibe and maintaining a consistent tone in your marketing materials, she writes.

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Huffington Post, The

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