Moonshine-makers use flavors, marketing to boost brands

04/16/2014 | BevIndustry.com

Moonshine sales are on the rise as distillers such as Ole Smoky Distillery experiment with flavors, limited releases and spices. Moonshine sales make up only 0.5% percent of the overall whiskey market but volume has been added rapidly. "If there's any challenge to this whole thing, it's to educate people on what moonshine is and how to enjoy it," said Ole Smoky CEO John Cochran.

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