PR firms leverage data resources to boost effectiveness

Public relations agencies such as Weber Shandwick are using the centralized data sets and analytic tools of their holding companies to hone marketing strategies and better target consumers in both earned media and paid media. "Being successful requires deep knowledge of content-consumption behaviors," says Weber Shandwick President Gail Heimann.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX