Public relations agencies such as Weber Shandwick are using the centralized data sets and analytic tools of their holding companies to hone marketing strategies and better target consumers in both earned media and paid media. "Being successful requires deep knowledge of content-consumption behaviors," says Weber Shandwick President Gail Heimann.
PR firms leverage data resources to boost effectiveness
SmartBrief Job Listings for Media
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.
|Product Marketing Manager||
|San Francisco, CA|