Report: Engagement rates high for interactive videos

04/16/2014 | eMarketer

Users finished watching about 70% of the interactive videos they click on last year, according to a Sizmek report. The high engagement rate is encouraging for the rich-media ad format, even though click-thru rates tend to be lower than for other forms of advertising. "Advertisers using interactive video have learned from the past, combining the best practices of both rich media and video ads," according to this article.

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