Wawa aims to differentiate itself

04/17/2006 | Philadelphia Inquirer, The

Convenience store Wawa is expanding its private-label offerings in an effort to create a holistic brand shopping experience and stand out in the competitive space. The company said it would carefully consider before introducing private-label products that compete with strong national brands, such as Coca-Cola Co.

View Full Article in:

Philadelphia Inquirer, The

Published in Brief: