Google is dismissing talk by rivals that its planned $3.1 billion acquisition of DoubleClick violates antitrust rules, saying publishers retain the ability to sell their own ads at any rate they choose. David Hallerman, a senior analyst at eMarketer, agrees. "Advertisers aren't going to Google because someone is twisting their arm," Hallerman said. "Similarly, the advertisers and publishers won't stay with DoubleClick unless they find it beneficial."
Published in Brief: