GE's and NBCU's $250M new-media move

04/17/2007 | CNNMoney

Tech company Adify, which provides components to create and maintain online ad networks, is the beneficiary of the first $3 million from General Electric Co.'s new $250 million media and technology-focused equity fund. The joint NBC Universal-GE Media, Communications & Entertainment initiative, which has been in development for six months, is part of old media's advance into the interactive segment.

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