Newly independent Kraft to focus on revitalizing brands

04/17/2007 | CNNMoney/Fortune

In the wake of Kraft's spinoff from Altria, Kraft CEO Irene Rosenfeld remains positive about her efforts to revitalize the company's fundamental products. Although some analysts suggest a more comprehensive plan is necessary for a company rebound, Rosenfeld is focused on reviving old brands, particularly Kraft's cheese unit, which faces some stiff competition from less expensive brands, and gaining market share.

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