Sources: Crowded field bidding on Sears' media biz

04/17/2007 | Adweek

The field vying for Sears Holdings' media planning and buying business reportedly includes Aegis Group's Carat, Havas' MPG, Omnicom Group's PHD, Publicist Groupe's Zenith Media and independent Horizon Media, as well as incumbents and WPP siblings MindShare and MEC Interaction. The review is said to include media duties for both the Sears and Kmart retail chains.

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