Artists, labels in branded entertainment push

04/17/2008 | Advertising Age (tiered subscription model)

Marketers are partnering with music artists and their labels in a changing marketing model that fuses brand promotion and entertainment. Unilever struck a branded entertainment deal with Warner Bros. Records and its artist Ashley Tisdale for a Degree Girl brand deodorant promotion aimed at tweens. Brad Gelfond, VP-brand partnerships and asset development at Warner Bros. Records, said: "We know that with both Gen X and Gen Y consumers, music is their No. 1 passion point. But we also know that they don't always want to buy it."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY