AT&T positions GoPhone as tool for parent-child communications

04/17/2008 | MediaPost Communications

AT&T Mobility has rolled out a new ad campaign that highlights how the use of its no-contract GoPhone service can help parents communicate better with their children. The spots from BBDO, New York and Atlanta, feature Meat Loaf and Tiffany performing an AT&T-specific version of his "Paradise by the Dashboard Light," which also is available as a ringtone to AT&T phones.

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