New metrics help video gain marketers' confidence

04/17/2008 | Washington Post, The

The proliferation of metrics to measure Web video viewership from major research firms like Nielsen and comScore, as well as lesser-known names like Quantcast and Visible Measures, has helped build credibility for the online video medium with marketers. However, some advertisers are concerned about the lack of industrywide agreement so far on a uniform standard for video audience measurement, according to this article.

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