Gillette debuts "Stayin' Alive" spot at new Yankee Stadium

04/17/2009 | Brandweek

Derek Jeter, Tiger Woods and Roger Federer take center stage in a Gillette ad that saw its debut on the giant scoreboard screen during the first regular-season game at the new Yankee Stadium. The spot by Omnicom's BBDO shows the trio strutting a la Tony Manero in "Saturday Night Fever" to the beat of Bee Gees hit "Stayin' Alive."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA