Gillette debuts "Stayin' Alive" spot at new Yankee Stadium

04/17/2009 | Brandweek

Derek Jeter, Tiger Woods and Roger Federer take center stage in a Gillette ad that saw its debut on the giant scoreboard screen during the first regular-season game at the new Yankee Stadium. The spot by Omnicom's BBDO shows the trio strutting a la Tony Manero in "Saturday Night Fever" to the beat of Bee Gees hit "Stayin' Alive."

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