Poll: Recession will yield ad improvements in ROI, Web, social media

04/17/2009 | Adweek

Most people believe the current downturn will end up helping advertising by forcing marketers to boost ROI, make more online ad moves and build their profiles in social media, according to a poll of LinkedIn users for Adweek. The survey, which garnered more than 4,300 respondents, posed the query, "How will the economic downturn most affect advertising?"

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO