Subway sandwich gets slice of screen time on NBC series

04/17/2009 | Advertising Age (tiered subscription model)

Subway's product placement in this week's episode of the NBC series "Chuck" is an example of how marketers are aiming "to get the brand essence woven into the script" instead of just a mere mention, said Frank Zazza, CEO and founder of iTVX, which looks at the effectiveness of product placements. In the episode, a regular character, who is bringing a chicken-teriyaki Subway sandwich to his supervisor, also references the quickservice chain's marketing phrase, "$5 foot-long."

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