Have you tweeted today?

04/17/2011 | Forbes

No, you don't have to tweet, but you should be using Twitter to enhance your marketing, Kern Lewis writes. While maintaining your own Twitter feed takes time and resources and can be difficult for people who don't have a natural inclination toward its pithy style, watching other Twitter feeds can give you a new take on your industry and your customers, Lewis wrote, who recommends five ways you can use Twitter without tweeting yourself.

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