Achieve open leadership with the help of social tools

04/17/2012 | Startup Professionals Musings blog

Social technologies allow for companies to take a more open and transparent approach to leadership. This strategy involves using media to get everyone on the same page and allowing employees to interact with customers. "The challenge is to be open without abdicating all control, or spiraling into chaos," writes Marty Zwilling of Startup Professionals.

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