Adobe finds highest engagement in online mid-roll

04/17/2012 | MediaPost Communications

Viewing habits for watching commercials online have begun to look similar to television, according to a study by Adobe. Mid-roll, for example, was completed by viewers 87% within long-form content, but at the end of the show it dropped to 50%. Mobile users who felt open to receiving ads in exchange for free content completed ads at a 94% rate.

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