Ads are getting more lucrative for Facebook

04/17/2012 | ZDNet

The average cost per thousand clicks for Facebook ads has increased 41% year-on-year -- and 15% in the past quarter alone, according to a TBG Digital report. "Facebook has seen an increase in pricing at the same time when it has also grown the number of ads per page, sometimes up to seven, which you would naturally expect to actually deflate prices," notes TBG Digital CEO Simon Mansell.

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