Advertisers are game for another living-room shift

04/17/2012 | Advertising Age (tiered subscription model)

With devices such as Xbox now used more for streaming than interactive gaming, and smartphones delivering content as well as conversation, American entertainment habits are in for another dramatic paradigm shift, writes space150 CEO Marcus Fischer. Brands are taking advantage of the interactive habit to create a second-screen experience to engage viewers of all ages.

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Advertising Age (tiered subscription model)

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