Demand for Facebook ads lifts rates

04/17/2012 | MediaPost Communications

Although ad rates for Facebook are on the rise, click-through rates are declining, TBG Digital reports. The study found that ad rates for typical units were up 15% but the click-through rate was down 8% compared with the prior quarter. An analyst explained the apparent contradiction by pointing to high demand coupled with a rise in the number of ads per page.

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